Maestro Template Tips for Newsletters

These are general best practices and tips for using your Maestro newsletter template provided by Strategic Communications. The intent of the template is to maintain uniform, consistent branding and formatting among all campus newsletters.

Template Usage Tips

Fonts

• Please do not change any font types.  Maintain fonts as they are delivered in the original template file.
• Using bold and italics is acceptable but should be used sparingly for most effectiveness.

Images

• Images should be full width (600 pixels wide for header and footer; 500 pixels wide within the body)
• No images in section styles; put them before or after the section titles
• For a professional look, aim to use real photographs as images, and avoid using animated, cartoon-like images.

Content

• Avoid excessive text and large paragraphs. When available, hyperlink to web pages for more details.

Resources

• See Maestro training manual for how to compose and send your Maestro email.
• Reference general Web Accessibility Best Practices.
• Net-bulk request process
• Best Practices for CSULB Mass (Bulk) Email Communications
• See Advance newsletter as a reference for a visual sample of this template.