Overview
Using Maestro for email marketing and communication requires the use of a University-approved and provided standard template. This article will provide step-by-step instructions for importing a template and accompanied banner image.
Prerequisites
- Before beginning, you must have received a University-provided template or templates. Typically, two options can be provided - one for general department communications and another for a newsletter. You can contact DoIT-ServiceManagement@csulb.edu about a template, and DoIT can coordinate this with Strategic Communications.
- You must have attended a Maestro training, which leads to the creation of Maestro department and user accounts. You can contact DoIT-ServiceManagement@csulb.edu about training.
- Depending on the audience of your Maestro email communications, you are required to obtain pre-approval from your area leadership. Emailing to university-wide moderated lists (such as all-employees, all-students, all-faculty), requires appropriate Vice President approval. Otherwise, you must create and maintain your own lists for sending your communications through Maestro.
Importing a Standard Template
Please see prerequisite #1 above. These instructions assume you have already received and saved your provided template files of HTML code and images, of which you will need to access for file import to your Maestro account. Once logged in to Maestro (https://maestro.csulb.edu/lui/), you will be in your main Dashboard view. Be aware that Maestro will open a separate browser window after you are logged in.
Pre-requisite: You must have a template zip file to import.
- Above the left navigation menu, from the “LISTSERV MAESTRO” heading, select the side arrow to open main menu options. From the drop-down menu, select New > Content Template > Import Template…
- Upload Content window will open. Select Template file that was provided to you, which will be a zip file.
- After file is selected, select Upload button to import the file. After successful import, you will instantly see the template in HTML Preview.
Update Banner Image
You will have to update the template with your own image by following this process.
Pre-requisite: You must already have the banner image file that you will be using as your own image in your template. This should be a PNG or JPG file.
- After step 3 above, you will have the template in HTML Preview.
- At this point, just double click on the new template listed under your “User-Defined Templates” list to open the template in edit mode (in this example, it’s named BeachXP Test).
- In edit mode, you will double-click the image to open image properties to replace it with your own image file. Please be sure to update the alternative text. Width should remain at 600.
- After importing file, updating alt text, click OK, then Save & Close button.
Sharing a Maestro Template
Sharing your existing template is one way of helping another Maestro group account to import your standard template for their use. They should, however, consider changing the banner image to their own branded image.
- From within Maestro and the left navigation menu, select Templates.
- Select the template you wish to share, right-click, and select Download.
It will download a zip file to your download location, such as your Download folder on your desktop. This file can be shared with another Maestro user, and they can follow the steps in the next section to import.
Training
To use Maestro, you should have attended training for learning how to build complete jobs for sending to your targeted email lists. Please contact DoIT-ServiceManagement@csulb.edu or submit a ticket (mention Maestro) if you have not attended training or watched a recorded training video.